LinkedIn Learner's Lab
Learn how to use LinkedIn with confidence and make it work for your business.
A practical, step-by-step online course where I'll show you how to improve your LinkedIn profile, grow your network, create content and become more visible to the people you want to reach.
If you've been meaning to get your LinkedIn sorted but aren't quite sure where to start, I'd love to help.
Learn at your own pace for $195 NZD.
Know you should be doing more on LinkedIn, but not quite sure what?
Perhaps you've had a LinkedIn profile for years but haven't done much with it.
Maybe you've thought about posting something, but you're not sure what to say or whether anyone would be interested.
You don't need to spend hours on LinkedIn every day, post constantly or turn yourself into someone you're not.
You just need to understand how LinkedIn works, what to focus on and how to make it part of your working week.
That's what I'll teach you in the LinkedIn Learner's Lab.
What one of my students said
"As someone who had zero experience with LinkedIn beforehand, I was initially intimidated by the platform. However, Leeann's course was a total game-changer. It was incredibly helpful, well-structured, easy to follow, and packed with practical insights.
Thanks to her clear and practical guidance, I now feel so much more confident navigating and utilising LinkedIn effectively. The course not only gave me the confidence but also the motivation to make the necessary improvements to my LinkedIn profile to truly stand out against my peers."
M. Sanderson
LinkedIn Learner's Lab student
Is this course for you?
I've created this course for business owners, self-employed professionals and people who want to use LinkedIn to build their professional reputation and create more opportunities.
It's particularly useful if you:
âś“ Have a LinkedIn profile but aren't making much use of it.
âś“ Want to attract more of the right people to your profile and business.
âś“ Feel unsure about what to post or how to start conversations.
âś“ Know LinkedIn could be useful but don't have time to figure everything out yourself.
âś“ Would prefer someone to show you what to do, step by step.
You don't need to be confident with technology or have lots of LinkedIn experience.
We'll start with the basics and build from there.
Introducing the LinkedIn Learner's Lab
I've taken the things I teach people in my LinkedIn training sessions and broken them down into easy to follow online lessons.
You'll learn how LinkedIn works, what you should be focusing on and how to put everything into practice.
There are five training modules, along with a separate How To Library full of practical tutorials and some handy templates and guides.
You can work through everything at your own pace, so there's no need to rush or fit your learning around someone else's schedule.
What Paul said about learning online with me
"I completed her LinkedIn Learner's Lab online course. The course was easy and modules were practical and short. There is plenty of time to learn and apply without feeling the pressure of completing everything."
Paul Fawcett
Executive Mentor & Leadership Strategist
Here's what I'll show you how to do inside the LinkedIn Learner's Lab
Module 1: Setting Up for Success
Let's start with your LinkedIn profile. This is often the first place someone looks when they've heard about you or your business, so we want to make sure you're giving them a good first impression.
I'll show you how to:
âś“ Create a professional LinkedIn profile that explains who you are and what you do.
âś“ Improve the important sections of your profile, including your headline and About section.
âś“ Add your services so potential clients can see how you can help them.
âś“ Add your work experience and make the most of this section.
âś“ Check and update your LinkedIn settings.
Includes five lessons to help you build a stronger LinkedIn profile.
Module 2: Connecting and Networking
LinkedIn is a bit like slow-motion networking. It's about getting to know people and building relationships over time.
I'll show you how to:
âś“ Find and connect with people who are relevant to your business.
âś“ Grow your network with potential clients, referral partners and industry contacts.
âś“ Manage your existing connections.
âś“ Engage with other people's content and join conversations.
âś“ Use LinkedIn to build relationships rather than just collect connections.
Includes two lessons covering connections and engagement.
Module 3: Positioning Yourself as an Expert
You might be brilliant at what you do, but how many people in your network actually know what you specialise in?
This module is about helping people get to know you and your expertise.
I'll show you how to:
âś“ Give and request LinkedIn recommendations to help build your credibility.
âś“ Decide what topics you want to become known for.
âś“ Identify the knowledge and experience you can share with your network.
âś“ Use content to demonstrate your expertise and help people understand what you do.
Includes three lessons on recommendations, your areas of expertise and sharing your knowledge.
Module 4: Mastering Content Creation
This is where we get into creating your LinkedIn posts, something I know lots of people struggle with.
You don't need to be a professional writer or spend hours thinking about what to say.
I'll show you how to:
âś“ Understand how to create content for LinkedIn.
âś“ Come up with ideas for posts that are relevant to your business and audience.
âś“ Use my LinkedIn Posts Prompts Pack to help you create your own content.
âś“ Turn your knowledge and experience into posts you can share with your network.
Includes two lessons and my LinkedIn Posts Prompts Pack.
Module 5: LinkedIn Company Pages
If you have a business, you might also want a LinkedIn company page.
I'll explain what you need to consider before setting one up and how to create a page for your business.
You'll learn:
âś“ Whether having a LinkedIn company page makes sense for your business.
âś“ What to consider before creating one.
âś“ How to set up your company page.
Includes two lessons on planning and setting up your company page.
What Steffi said
"I purchased her LinkedIn Learner's Lab online programme, which allows me to go through the material at my own pace. It is beautifully structured, with clear, step-by-step guidance that makes it easy to follow while updating my LinkedIn account."
Steffi August
Communication Coach & Certified EDISC Profiler
Plus, you'll get my practical LinkedIn How To Library
This is one of my favourite parts of the course because it's full of those little things people often ask me how to do during training sessions.
Rather than spending ages trying to figure something out yourself, you can come back to these resources whenever you need them.
I'll show you how to:
âś“ Create your own LinkedIn profile banner using a Canva template.
âś“ Remove the background from your profile photo to help it stand out.
âś“ Create a LinkedIn carousel post using Canva.
âś“ Create a LinkedIn newsletter.
âś“ Write and publish a LinkedIn article.
âś“ Use AI to repurpose an existing article or blog post.
âś“ Create a poll on LinkedIn.
âś“ Schedule your LinkedIn posts in advance.
âś“ Create a banner for your LinkedIn company page.
âś“ Give other people in your business access to manage your company page.
You'll also have access to course templates and writing resources, including the LinkedIn About section guide and Canva templates.
What Te Aorangi said about the LinkedIn Learner's Lab
"As a business owner, I understood the potential of LinkedIn but was at a loss when it came to optimising my profile and effectively networking on the platform. Leeann's expertise was exactly what I needed to turn my LinkedIn presence into a powerful tool for business growth.
Leeann introduced me to her LinkedIn Learner's Lab, a self-paced online course designed to teach users how to leverage LinkedIn to its fullest potential. This course was a game-changer. The LinkedIn Learner's Lab is packed with practical advice, actionable tips, and in-depth tutorials that cover every aspect of using LinkedIn effectively. The course material was easy to follow and implement, and it has equipped me with the skills and confidence to navigate LinkedIn like a pro.
With my newly optimised profile and the skills I gained from the LinkedIn Learner's Lab, I have seen a significant boost in my professional visibility and engagement. My brand awareness has increased, and I have successfully created pathways for business opportunities."
Te Aorangi Harrington
Business Owner
Kia ora, I'm Leeann.
I'm a LinkedIn trainer, social media strategist and former teacher, and I love helping people feel more confident about using LinkedIn.
Before starting my business, I spent over 20 years in education, so teaching people new skills is something I've been doing for a very long time.
These days, I work with business owners, professionals and teams, helping them understand how LinkedIn works and how to use it to build their visibility and professional relationships.
One of the things I hear most often in my training sessions is, "Oh, I didn't know you could do that!"
I love those moments.
I want you to understand what you're doing, feel comfortable doing it and use LinkedIn in a way that works for you.
I've created the LinkedIn Learner's Lab so you can learn these skills from me without needing to attend a workshop or book individual training.
I'd love to help you get started.
What Jane said about my teaching style
"Her background in teaching shows through in the bite-sized modules and easy to understand videos."
Jane Comben
Graphic Designer, Pogo Design
Ready to start making better use of LinkedIn?
Join the LinkedIn Learner's Lab for $195 NZD
For a one-off payment, you'll get:
âś“ All five LinkedIn training modules.
âś“ The practical How To Library with 10 additional tutorials and resources.
âś“ My LinkedIn Posts Prompts Pack.
âś“ Canva LinkedIn banner and carousel templates.
âś“ The LinkedIn About section writing guide.
âś“ Self-paced learning with ongoing access to the course materials.
$195 NZD
One payment. Learn at your own pace.
Prefer to spread the cost? You can pay $100 NZD today and another $100 NZD in 30 days.
A few questions you might have
I'm a complete beginner. Will this course be suitable for me?
Absolutely. I've designed it to help people understand LinkedIn from the beginning. I'll walk you through the important things you need to know and show you how to put them into practice.
How long will it take to complete the course?
It's self-paced, so you can work through the lessons when it suits you. You don't have to complete everything in one sitting, and you can revisit the training whenever you need to.
Do I need to be good with technology?
No. If you can use a computer and navigate around LinkedIn, you'll be fine. The lessons and additional tutorials are designed to make things easy to follow.
Do I need to post on LinkedIn every day?
Definitely not! I want you to find a way of using LinkedIn that fits into your working week. Being active on LinkedIn isn't just about posting. Building your network, commenting and having conversations are all important too.
Can I do the course if I already use LinkedIn?
Yes. If you've been using LinkedIn for a while but feel you could be doing more with it, the course will help you revisit the basics, fill in some gaps and take a more strategic approach.
Will I get one-to-one support?
The LinkedIn Learner's Lab is a self-paced online course rather than a one-to-one coaching programme. If you prefer individual help, I also offer LinkedIn coaching and training separately.
Can I purchase the course for my team?
If you'd like several people in your business to complete the training, get in touch and we can discuss the best option for your team.
How do the payments work?
You can pay $195 NZD when you enrol, or choose two payments of $100 NZD, with the second payment due 30 days after the first. The payment plan is for the full course rather than a monthly subscription.
What if I purchase the course and change my mind?
I've put a lot of care into creating the LinkedIn Learner's Lab and want you to feel confident that it's the right course for you before you enrol.
As this is a self-paced digital course with immediate access to the training materials, I don't offer refunds if you change your mind, don't have time to complete the course or decide not to continue.
Please take a look at what's included before purchasing to make sure it's a good fit for you.
Of course, if you experience a problem accessing the course or something isn't provided as described, please get in touch so I can help resolve it.
Nothing in this policy affects your rights under applicable New Zealand consumer law.
Let's get you feeling more confident on LinkedIn.
If you've been meaning to do something about your LinkedIn presence for ages, this is a good place to start.
Join the LinkedIn Learner's Lab for $195 NZD.
Or choose two payments of $100 NZD.
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