How to Structure LinkedIn Posts in 2025: What’s Changed and What Works Now

If your LinkedIn posts aren’t getting the same traction lately, you’re not imagining it. It's not your content that's bad. It's that the rules have shifted.

Since the 2025 algorithm update, LinkedIn has shifted focus - it now rewards posts that hold attention, not just those that appear often.

Let’s break down what that means and how to write posts that work right now.

What Changed in the 2025 LinkedIn Algorithm

The algorithm now cares less about how often you post and more about how long people spend with your content. That's called dwell time - the few seconds someone pauses to read before scrolling past. Those few seconds matter more than ever.
So, your goal isn’t just to get seen. It’s to keep people reading.

How to Write a High-Performing LinkedIn Post in 2025

1. Lead with a strong hook.
Your first two lines decide whether people tap “see more.” Think about what would make a real person stop mid-scroll: curiosity, a relatable story, or a short, or a simple statement that makes them nod.

2. Keep it easy to read.
Short sentences. White space. Natural conversational rhythm. Most people read LinkedIn on their phone, so big blocks of text are a no-go.

3. Share value or insight.
Offer a quick tip, insight, lesson, reflection, or real example. Posts that helps someone think or learn tend to keep them reading longer - which signals quality to LinkedIn.

4. End with a question.
To encourage genuine conversation, finish with a question that invites a real response. LinkedIn now rewards conversation depth. One thoughtful comment now counts more than ten quick likes.

What Formats Perform Best in 2025

You’ve probably heard that text-only posts perform best - and that’s partly true but it's not the full story. Recent data shows that native LinkedIn content in the form of text posts, carousels, and short videos are all favoured by the algorithm.

• Text-only posts work well when written naturally and designed for conversation.

• Carousels and short videos perform better when explaining or visualising an idea quickly, or showing something people can relate to.

• Polls and document posts still work but only when they’re genuinely useful.

It’s not about choosing one format over another - it’s about choosing what fits your message. The key is keeping it relevant, clear and human.

Quick 2025 Algorithm Tips

↳ Quality beats quantity - one great post a week outperforms five rushed ones.
↳ External links still hurt reach - post first, then add your link in a comment.
↳ Dwell time and thoughtful comments now drive visibility more than likes.

Want Support Creating Posts That Actually Perform?

In my Done With You monthly sessions, we plan, write, and schedule your LinkedIn posts together - so you leave with content ready to publish, written in your voice, and optimised for the latest algorithm.

If that sounds like the sort of support you need, let's have a chat to see if we're a good fit: Book a 15-minute chat with Leeann 

Final Thought
Do you know what format works best for your audience right now - text, photos, video, or carousel? Go take a look now!