10 Tips to Make Social Media More Manageable
Social media can feel overwhelming.
With all the different platforms to manage and the pressure to post consistently on each of them, it can get too much quite quickly.
But, social media is a valuable marketing tool for your business.
Luckily, there are ways that you can make your social media marketing more manageable.
I’ve put my best ten tips for making social media manageable into this blog. Read on to discover what they are:
10 Tips To Make Social Media More Manageable
1: Set Your Platforms Up Correctly
There is no point putting in copious amounts of effort to create content for your socials if the platforms aren’t set up correctly in the first place. Getting the foundations right will allow you to make a great first impression and see the return on your time investment.
2: Batch Your Content
Did you know that every time you switch tasks in your business it can take up to 23 minutes to refocus your brain? Imagine how much time you are losing if you are only writing one post a day and then moving on to the next task!
A far better use of your time is to batch your content writing to create a week or a month’s worth at once. Then, once you have the content created, use a scheduling tool to schedule the posts in advance. This will save you hours of time and you’ll never forget to post again.
While you are a very talented business owner, social media might not be your thing. So, if you don’t have the skills in-house, utilise someone else’s expertise by outsourcing the portions that take you too long or that you don’t have the expertise to do.
A social media manager can take on the whole job for you or you could simply outsource portions. The strategy to a marketing expert, the writing to a content writer, or the scheduling and graphic creation to a VA.
4: Choose Your Platforms
Trying to be on all the platforms will stretch your resources very thin. And, your audience might not even browse some platforms. The better option is to choose 1-2 platforms and do them well. Find out which platform your audience uses the most and start there.
For more info on choosing which platforms are right for your business, have a read of this recent blog that I wrote.
5: Build Relationships
Social media success is not only about how you post on your platforms, but how you engage with other people’s content too. If you take some time to build strong online relationships, then you can share the content of complementary businesses, meaning you have to write less content yourself, and they will share yours, giving you access to their audience.
You know the old saying - KISS: Keep It Simple Sunshine. There is no need to overcomplicate things when it comes to social media. Follow your strategy and post consistently. Make sure what you are posting adds value to your audience so that they want to follow you.
7: Grow Your Email List
Social media is a fantastic tool, but it is a bit like building a house on rented land. You don’t own your social media pages, the platform does. And, they are susceptible to things like hacking, downtime, and updates that are out of your control.
Protect the communication path with your audience by constantly working to grow your email list. That way, you will always have a way to get in touch with your people, even if your social media platforms are lost.
8: Be Specific
You don’t want to confuse your audience by rambling about a bunch of things at once. Choose one focus for each post so that your messaging remains clear and it is easy for your audience to understand the point you are trying to make.
9: Make Video Work For You
Video should be a key part of your social media strategy. But, that doesn’t mean you need to publish a feature length presentation every time you want to post a video. Keep your videos short and engaging. Also, make use of the easy tools at your disposal. Use trending music as well as captions and just be yourself. People love a peek behind the curtain into what the business owner is like.
10: Invest In An Expert
Social media can be really valuable, but in order to maximise the return on your efforts you need to have a strategy and plan. Unless you understand the intricacies of each platform and the tools they have available, you are going to want some expert advice in this area.
Investing in a social media strategy will give you a simple plan to follow so that you know you are getting the most out of your efforts. And that is exactly what I do for my clients. So, if you are ready to take social media by storm this year and get some real traction for your business, then book a time to speak with me now.