Should You Use Instagram Reels in Your Content Strategy?

Should You Use Instagram Reels in Your Content Strategy?

If you’re active on Instagram, you will have noticed the surge of Reels lately.

It’s kind of hard not to.

These short video clips are everywhere right now. Instagram is even pushing this type of content, indicating a firm move away from its former reputation as a photo-sharing app.

This means that if you’re not already using Reels, it’s probably time to get familiar with them.

More permanent than stories and more accessible than IGTV, Reels are a fantastic way to engage your followers, reach a wider audience, and build your brand – plus, they’re pretty fun to make!

Today, we’ll take a closer look at what they are, why you should use them, and get you inspired with some great content ideas for your Instagram Reels.



What Are Instagram Reels?

Launched in August 2020, Instagram Reels are short videos (up to 30 seconds long) that you can edit and add music, stickers, text and effects to - all within the Instagram app. These videos can then be shared to your feed and/or your story.

Your Instagram Reels are also discoverable within the Explore page. Users can access their Reels feed and scroll endlessly through video clips to discover new content and brands. Think of Reels as Instagram’s answer to TikTok.


Why You Should Integrate Reels Into Your Content Strategy

As the newest product on the platform, Instagram is really pushing the use of Reels. This means that the algorithm favours accounts that are regularly publishing and engaging with Reels.

This is the perfect time to jump on the bandwagon and use the algorithm to your advantage. Your Reels are far more likely to be seen by a wider audience than static photos right now.

Unlike stories, which expire after a day, Instagram Reels remain on your feed indefinitely. These short-form videos are a fantastic way to engage people with your brand. They’re simple (and fun) to make, and you can get as creative as you want when showcasing your business and engaging your audience.

Integrating Instagram Reels into your content strategy doesn’t have to be difficult. You don’t have to make every post a Reel, and there is still a place for photos, stories, and longer-from IGTV content.

Reels are just another fantastic tool in your marketing toolkit. Use them to reach more people, create more engagement with your audience, and have a little fun with your brand!


Instagram Reel Content Ideas

The sky is the limit when it comes to Reels. These brief videos are too easy to make, and there are endless ways to play around and be creative when creating your video content. Because it’s all done in-app, you don’t have to be an editing maestro or pro movie maker to produce fun, engaging, informative vids.

Here are a few ideas to get you started:

●        Showcase life behind the scenes of your business

●        Share content created by other users

●        Create short but useful “how-to” or FAQ Instagram Reels

●        Showcase your products being used in real life

●        Have fun! Make your own version of a trending Reel.

●        Be educational – teach your audience something new

●        Post before and after videos to show off your products or services

●        Repurpose blogs or old posts into Reels

●        Tell a story

The key to creating engaging Instagram Reels is to retain your authentic brand voice and be entertaining, inspiring, or valuable. And don’t be afraid to experiment a little to see what works for your target audience.

If you would like to know more about how you can integrate Instagram Reels into an overall marketing and content strategy, then book a time to chat with me today.