Should You Use Chatgpt and Ai to Write Your Social Media Content?

Should You Use Chatgpt and Ai to Write Your Social Media Content?

Artificial intelligence, and most popularly, ChatGPT, is taking the online world by storm.

Everyone is talking about it.

And, everyone seems to be testing it out in one way or another in their business.

But, just because everyone is doing it, should you be?

I’m having recollections of my mum telling me that I wouldn’t blindly leap off a bridge just because my friends were doing it!

Is this the same thing?

Well, ChatGPT and other AI apps are excellent tools, so let’s explore if you should use them to write your social media content or not.

What is ChatGPT?

Just for interest’s sake, we typed this very question into ChatGPT to see what the answer would be! This is what it said:

“ChatGPT is an advanced language model developed by OpenAI. It uses artificial intelligence to generate human-like text responses based on the input it receives. It can understand and respond to a wide range of topics, making it a versatile tool for various applications, including online marketing for small businesses in New Zealand.”

There you go! Right from the horse's mouth!

Basically, ChatGPT is an AI tool that can generate written sentences, captions and paragraphs based on the prompts that you type into its interface. A handy tool, you can certainly leverage this technology in your business to help you with creating your social media content.

BUT. And it’s a big but. You should not rely solely on AI to write your content for you. So, let’s look at the ways you can utilise the power of AI to help you with your marketing.

Using AI In Your Social Media Marketing

So, if you shouldn’t just copy the text that ChatGPT spits out and paste it on your social media feed, how can AI help you with your marketing?

Here are some of the ways:

  • Idea Generation

When you are so close to your business, it can be hard to constantly come up with new ideas for your content. You might end up peddling out the same stuff week after week, or not even hitting on the things that your audience want to know about the most.

An AI tool like ChatGPT or can help to generate engaging and creative content ideas for your social media posts. You can take the ideas generated and add your own words and flavour to them to ensure they remain original and in line with your brand voice.

  • A Starting Point

ChatGPT has the ability to actually write posts and captions for you. But, as we’ve mentioned above, you don’t want to publish what comes out of AI tools word for word.

Rather, you can use the content generated as a starting point. Take what ChatGPT has written and then personalise it for your business and target audience. Make sure it grabs the attention of your readers, conveys your message effectively and encourages engagement.

  • Hashtags

Selecting hashtags can be hard work. Choosing ones that are popular and which ones will help you to get increased engagement feels like stabbing in the dark sometimes. But, you can make the job easier by using AI tools to generate hashtags along with post content.

Then, you can take the results generated and research the hashtag suggestions further to find the ones that are going to help your posts do well and support your overall marketing goals.

  • Stay Current

Social media marketing is all about publishing the kind of content that your audience will want to engage with. Part of that is what you write, and the visual elements you include. But another part is staying relevant to the market.

AI tools like ChatGPT and can help you to monitor trends by providing insight into popular hashtags, topics or challenges. It can also generate content ideas that align with those current trends, allowing you to leverage them in your social media strategy and marketing objectives.

Getting The Best Results From ChatGPT

Like any tool, ChatGPT can only be as good as the person wielding it! So, in order to get the best results out, make sure you do these things:

  1. Get Your Prompts Right

AI can only generate useful information if you tell it what you need. So, you need to be clear on the instructions you type in. These instructions are known as prompts and help you to direct ChatGPT towards creating content that will be useful for your purposes.

Here’s what you need to do:

● Define your objectives: by defining your marketing objectives first, you can let your AI tools know if you are wanting to create brand awareness, drive web traffic, generate leads or simply engage with your audience. Providing specific info will help to generate relevant, tailored content.

● Give context: giving ChatGPT context about your business will help to produce the kind of content ideas that align with your brand. So, when working to generate content, describe your business, your target audience, the industry you work in and any specific details you want to cover.

● Refine your results: ChatGPT generates responses based on the input it receives. So, if you aren’t happy with the first response, give feedback and ask for an alternate suggestion. It can be an interactive process to refine the results and get better outcomes.

  1. Review and Edit

While ChatGPT is perfectly capable of generating content for you, it's important to review and edit what it outputs before publishing it to your social media pages.

ChatGPT is a language model trained on a vast amount of data, but it doesn't have knowledge of your specific business or your current goals. So, it is up to you to ensure that the generated content aligns with your brand voice and maintains accuracy.

How you ask? With your powers combined…

Better than simply editing what comes out of ChatGPT, you should consider combining its strengths with your human expertise. Use ChatGPT as a creative tool to generate ideas and draft content, and then you can review, enhance, and personalise the content for your business. By “collaborating” with AI tools, you can ensure a good balance between automation and the human element.

Should You Use AI In Your Social Media Marketing?

The answer to the question of whether you should use AI tools like ChatGPT to write your social media content is yes, but to use it in conjunction with your own expertise. Don’t rely solely on AI generation for your content or it might sound like a robot has taken over your business!

So, are you ready to tackle the AI beast and integrate it into your marketing strategy? If so, let’s chat about how you can seamlessly combine the power of ChatGPT with your overall marketing goals.

Book a time to talk with me today and together, we’ll harness the power of AI for your business.