The Power of Effective Social Media Planning: Good Together Health's Online Marketing Transformation

case study
The Power of Effective Social Media Planning: Good Together Health's Online Marketing Transformation

Everyone knows that social media can be a vital tool for business.

But navigating through the various platforms can feel like picking your way through a GIANT maze. You never quite know if you are heading in the right direction or if you will end up in the right place at the end of it all.

That is exactly how Moana and Jeremy from Good Together Health felt when they started looking at a social media plan for their recruitment firm.

Find out how they entered the maze at the right place and mapped out a clear strategy pathway for everything they needed to make an effective social media plan, tailor-made for their business.


The Challenge Of Social Media

Social media can feel imposing. It’s an absolutely awesome business tool when used correctly. But, it’s the using it correctly part that many business owners find challenging.

With so many different platforms to choose from and so many recommended strategies to follow, it can be hard to know where to begin. And with limited time up your sleeve, you don’t have hours and hours available to learn which is the best option for your business.

That is the position Moana and Jeremy from Good Together Health were in. “Good Together is a smaller agency experiencing significant growth and, as such, there are a lot of balls in the air! We knew that there were a lot of things to consider when implementing a plan for social media, but we had no idea where to start.”

Fortunately, after a few discussions with Leeann at Face Up Now, they had a practical and effective solution to their social media plan. Let’s look into what that solution is now.


Who Is Good Together Health?

Good Together Health is a medical recruitment firm that specialises in making awesome connections between good people within the medical and healthcare industry. They don’t simply find jobs for doctors and other medical staff, they are all about supporting health professionals and the communities they work within.

With such an awesome mission, they needed a social media strategy that conveyed their company values, as well as created brand awareness and generated connections between health practices and medical professionals.

Enter Face Up Now’s comprehensive social media marketing package. The perfect mix of DIY and Done For You, the Marketing Makeover was exactly what the Good Together Health team needed.


Effective Social Media Planning

Effective social media is about more than throwing a few posts up on your profile and hoping for the best. An effective social media plan requires strategy so that you can target the right audience with the right kind of content. Putting that strategy and content together yourself can be challenging.

“Leeann and I discussed a new offering she was providing and it really appealed to us. There are lots of people out there who will teach you how to do social media yourself and there are lots that will do it all for you. Leeann’s fantastic service sits between both of those camps so is the best of both worlds. Not only did we get all the strategy and an amazing framework of content, but she also put me in touch with a VA to do all the execution. It’s perfect!”

Having a social media expert advise you on the tactics that are going to work for your business can be invaluable. You get all the right strategy without constantly having to stay up to date on the latest social advancements and updates.

“Leeann’s expertise and the framework she created have given us a real sense of clarity about how to move forward with our marketing. Her Trello board has made an incredible difference. Not only is it infused with a practical strategy tailored to our business, but it has every post we need to publish for the next 12 months. It means we can hand it over to our VA and she has all the info she needs to implement. It makes everyone’s jobs easier!”


Want To Get Your Socials Sorted?

Not sure what you should be posting on your social media channels to get the results you want? Then the Marketing Makeover Package could be exactly what you need.

It’s like having an expert social media coach with you every day, but still gives you the freedom to manage your own schedule. Don’t just take our word for it though, Moana will tell you exactly what she thinks of this innovative new package:

“Your Marketing Makeover is really filling a gap in the marketplace. And it covers more than just a social media plan. Leeann takes a bird's eye view of your business and makes suggestions about marketing as a whole. It’s not just post planning. It’s also growth strategy, website work and the opportunity to use Google and Facebook Ads also.

Leeann’s service is exactly what you need. She is calm and knowledgeable, going above and beyond. She has connected us with so many helpful people and is just so easy to work with.

If you need a really clear social media plan going forward for the next year and want to do it in a way that is achievable and able to be outsourced, then this is the strategy for you. For us, this has not just been an investment in 2023, this is something we can replicate so we’ll be reaping the rewards for many years to come. There are many long term benefits for a short term investment.”


Ready to transform your online marketing? Then, get in touch with us here at Face Up Now and take the first step towards effective social media for the next 12 months (and beyond).