What is Good Content for Social Media?
Do you know how much social media content there is out there? You may think you have an idea of the scale of it all, but let’s take a look at the numbers as they stand today.
As I write this blog on a weekday evening, nearly 85 million photos have been uploaded to Instagram. In a single day. If that number blows your mind, you’ll be stunned to find out that more than 731 million tweets have been tweeted in that same period.
Just imagine how many more YouTube videos, Facebook posts, and TikToks you can add to that tally!
How can you possibly ensure that your content gets seen by the right people with all those videos, photos, images, and written posts floating around?
How can you cut through all that noise and connect with your customers?
There’s only one way: by creating quality content that resonates with your audience.
In this blog, we’ll explore how to do that by answering the question…
WHAT IS GOOD CONTENT FOR SOCIAL MEDIA?
I could tell you that TikTok is the fastest growing social media content around, but that doesn’t mean that it’s the right type of content for your business.
I could also tell you that videos are rapidly growing in popularity and favoured by most social algorithms. But that won’t automatically make video the best content type for your brand.
What is good content for social media for one brand may be a fizzer for another. The key to fantastic content is choosing the platforms, content types, and messages that are right for your audience.
If you get that part right, you’ve won half the battle. From there, it’s just a matter of experimenting, measuring, and tweaking until you find what works best for your brand.
Of course, some content is better than others, so here’s a list of the best kinds of content to help you nail your social strategy.
Sure, you can titillate and entertain your audience with your social posts, but what is good social content if it doesn’t provide value?
Ask yourself how you can help your customers via your social posts, whether that’s by writing a helpful how-to blog, creating a review video on YouTube, offering practical advice in a Tweet or sharing a delicious recipe on Facebook.
When creating content, one of your goals is to get people talking to you and about you (preferably in a positive way!) Post social content aimed at starting conversations, such as polls and surveys. Ask for feedback, share a strong (but not scandalous) opinion, or pose a question to initiate an interaction.
Content that Elicits Emotion
One of the best ways to engage your audience is by posting emotional content. Posts that elicit awe, laughter, amusement, or joy are most likely to go viral. Those that make people angry or sad can also be powerful but must be handled with care.
It’s not difficult to identify trending content, particularly on platforms such as Instagram or TikTok. Google Trends is an excellent tool for finding trending topics, or you can spot trending hashtags using Hashtagify.
Jumping on trends can be a great way to reach new audiences, expand brand awareness, and make your business more relevant – just make sure you choose trends that align with your brand.
While there is certainly a time and a place for written content, I’d be remiss if I didn’t emphasise the importance of visual content. Regardless of your social platform, visual content draws attention and is far more likely to be noticed.
On Twitter, for example, tweets containing images get 150% more retweets than those without. Even the Facebook algorithm pushes images, so it’s a great idea to include an image even when posting longer-form written content.
Remember, it doesn’t all have to be photos or videos – infographics, gifs, memes, and even emojis can help your content stand out.
Posting user-generated content is a great, low-cost way to increase brand awareness and boost engagement. It can feel more authentic and believable because it’s created by your audience instead of your brand.
Research shows that user-generated photos are five times more likely to convert customers than those generated by a business. You just need to make sure you have their permission before hitting publish!
Hosting a contest is a great way to encourage your audience to submit their images, videos or stories for you to share.
One of your social strategies should be to create shareable content. That is, content that your audience will want to share. Exactly what kind of shareable content will hit the mark for your business varies. But, a great starting point is to follow the tips in this blog.
And, if you want to get more strategic about what is good content for social media, then let’s put a plan together! Face Up Now specialises in building social media strategies that generate real results for your business. Book a time to chat with us now.